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Services  —

Product Discovery

Our product discovery sprints help your business reduce uncertainty, validate new ideas, and get valuable insights to build loveable technology. Product discovery leads to better decisions. Better decisions save money.

Key Capabilities

Market Analysis

UX Research

User Interviews

Rapid Prototyping

Human Centred Design

User Testing

MVP Scoping

Benefits of a Discovery Phase

Validate Ideas

Leverage the discovery process to prevent costly oversights, aligning your product roadmap with user pain points and business goals.

Understand Users

Streamline your product development process with the right product strategy, defining an MVP (minimum viable product) that focuses on real value and user feedback.

Define MVP Solution

Deepen user understanding of what's most important and build the right product. Our product management prioritises resonating with your target audience from day one.

Prevent Costly Mistakes

Utilise product discovery to ensure you validate assumptions and build the most important features first, based on real user needs.

Our Product Discovery Process

Research & Discovery

Our dedicated discovery team delves into market trends, user needs, and competitor analysis, formulating strategies to craft superior, resonating, and unique products.

Engaging Real Users
Direct interactions with target users offer invaluable insights for design precision.
Comprehensive Data
Interviews and surveys capture insights into user preferences and behaviours.
Competitive Analysis
Understanding competitors ensures your product's unique market position.
Clear Strategy
Data-driven insights and metrics steer a clear product vision and roadmap.

Other Activities

User Research

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Journey Maps

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User Stories

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Customer Feedback

Prototype Design

Using a design-thinking approach, we transform feedback and insights into tangible, validated prototypes, ensuring they are user-centric and compelling.

Initial Sketching
Simple sketches form the base, laying out primary design ideas.
In-Depth Wireframing
Evolution to wireframes refines your product design, ensuring clarity.
UI Design
Best practices and iterative UI design ensures visually compelling product interfaces.
Rapid Prototyping
Quick tangible models to validate solution assumptions effectively.

Other Activities

Solution Mapping

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Visual Research

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Customer Interviews

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Solution Sketching

Validation

By validating prototypes, we understand user preferences and gain insights for feature enhancement in your existing product backlog.

User Testing Insights
Direct user testing reveals likes, dislikes, and potential solutions.
Feedback Analysis
Harnessing user feedback strategically to refine and perfect our solution.
A/B Test Outcomes
Different versions compared to determine optimal user experiences.
Refinement & Iteration
Continuous refinement ensures product-market fit and user satisfaction.

Other Activities

Real User Validation

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Usability Testing

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Product Iteration

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MVP Definition

MVP Strategy

Pinpointing core features for an MVP, we align with user needs and provide immediate viability and value while planning for future enhancements.

Feature Selection
We laser-focus on pivotal features addressing user pain points.
Roadmap Creation
Launch plans are tailored to timelines, budget, and feedback.
MVP Evolution
Incorporating user insights for long-term product evolution and success.
Value-Driven
Immediate user utility combined with strategic future vision.

Other Activities

Feasibility

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Feature Prioritisation

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Agile

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Product Roadmap Creation

Our Approach

Choosing Edition as your strategic partner ensures a cohesive product discovery process that aligns with your vision for success. We're not an ordinary digital agency; we're a collaborative venture studio, infusing our extensive product management and development process experience to accelerate your product delivery goals. Our dedication lies in achieving real value, ensuring resources are channelled rightly, fostering successful product outcomes without excess.

Our engagement model is tailored, reflecting your internal skillset, business goals, project timelines and budget. By leveraging best practices and insights gathered from a multitude of partnerships with other technology startups and product teams, we ensure world-class support, earning us our place at the top of the product strategy domain.

Learn more about Edition →

Why work with us

Results-driven design
Beyond aesthetics, great design is about usability and addressing customer needs and user problems. It's about understanding what success looks like for your business, and designing solutions that will help you achieve your business goals and OKRs. For this reason, our design philosophy centres around crafting beautiful interfaces that are customer-centric – providing tangible, measurable results.
Tailored approach
We understand that each initiative is unique. Our process of product discovery is never one-size-fits-all. We assess your internal team capabilities, time constraints, stage of business, and product roadmap to design a collaborative engagement model aligned with your budget.
World-class talent
With a proven history of building and scaling technology ventures, our reputation as a venture studio stands out. Beyond strategy, our design and development teams bring a unique blend of seasoned expertise and innovative thinking to Edition, ensuring each project not only meets but surpasses expectations.
Highly collaborative
We're not a typical digital agency; we're your strategic product partner. Our commitment to deep understanding, continuous product delivery, and close collaboration means we combine our expertise with your vision. Together, we craft digital solutions compiled of new features that have been validated by user feedback, and aligned with your goals.

Recent Projects

Trinity — Revolutionising the landscape of B2B sales
Digital Product / Brand Identity
Orchestra — Refreshingly simple equity management
BRAND DESIGN / Marketing website

FAQs

What does product discovery involve?
Product UX discovery is our playbook for crafting successful designs. It's a systematic approach that ensures we build digital products that truly cater to your users' needs. We carry out rigorous research, ideation, and planning during this initial phase, testing hypotheses and reducing risks to set a well-informed path for your project.
What benefits does a product discovery phase offer?
The UX discovery phase brings clarity, reduces risks, and aligns our team members with your vision. We bridge the gap between raw product ideas, customer problems, and valuable user-focused solutions. This discovery stage allows us to understand the needs of potential customers, set realistic timelines, and budgets. It's our way of making sure we create the right thing from the beginning.
Who participates in the UX discovery process?
Our UX discovery is a holistic team effort. It brings together Edition's creative minds alongside your product owners and key stakeholders. From UX researchers conducting user studies to product managers facilitating workshops, everyone has a role. We blur traditional boundaries, fostering a collaborative environment for shared success.
What do we aim to achieve with the discovery phase?
The discovery phase ends with a well-defined vision of your new product. We have detailed user personas, an established product roadmap, and a low-fidelity prototype. Every product decision is backed by research and understanding, setting a strong foundation for product development.
How do our designers discover new ideas?
Our UX designers nurture product ideas through a combination of desk research and collaborative workshops. Drawing on insights from user data and group discussions, we shape concepts that are user-focused rather than novelty-driven. We don't wait for inspiration - we actively seek it, making the final output a better product that is thoughtful and resonates with your users.

Want to validate a new business opportunity? Let’s talk

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