Optimal Workshop —
User insights that take the guesswork out
Overview
Optimal Workshop is a best-in-class UX research platform, empowering enterprises to gather insights and enhance their digital experiences. With a recent brand refresh, they needed a new website that embodied their updated identity—sophisticated, user-friendly, and enjoyable. The challenge was to create a digital experience that was accessible, visually engaging to help position Optimal Workshop as industry leaders. Together, we set out to elevate their web presence to reflect the ease of use and expertise of their product.
Industry
UX Tools
Deliverables
Website Design
Website Build
KEY ACTIVITIES
Wireframes
UX Design
UI Design
Website Development
Custom Imagery
Animation
A Fresh Digital Presence
We worked with Optimal Workshop to create a sophisticated website that fully reflected their refreshed brand. Guided by close client collaboration, we focused on creating visuals that effectively communicate the platform’s capabilities without overwhelming users with complexity. Our strategic choices seamlessly integrated aesthetics and functionality, elevating their digital identity.
Accessibility at the Core
Accessibility was central to Optimal Workshop's new website. We collaborated with stakeholders to ensure all features complied with modern accessibility standards, optimising the site for inclusivity. This empowered diverse users, regardless of ability or experience, to interact effortlessly with the platform’s resources.
Engaging Visual Storytelling
We developed custom imagery that communicated Optimal Workshop's tools simply and clearly. Dynamic animations and engaging graphics made the site both informative and enjoyable, reinforcing the brand’s mission of accessibility and insight.
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