Tend —
Enabling better healthcare through innovation
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Overview
By combining innovative technology with vast medical expertise, Tend has single handedly transformed patient care in New Zealand.
Tend partnered with Edition to modernise their existing website, deliver patients a more user friendly experience, and empower their marketing team.
Our redesign and build of their website, now in Webflow, streamlines operations—enabling efficient and user-friendly content management for Tend and consistent, up-to-date patient pricing.
Industry
Healthcare
Deliverables
Marketing Website
KEY ACTIVITIES
Wireframes
UX Design
Visual Design
Content Strategy
Webflow Development
API Development
“Edition didn’t just build a website; they became an invaluable extension of our team.”
Sarah Aldworth
Head of Marketing at Tend
Prioritising accessibility
Tend’s vision is to transform healthcare for current and future generations in Aotearoa, New Zealand. This meant our design approach had to prioritise a balance of modern interface design and usability.
Tend's new website reflects their innovative approach to healthcare, merging technology with ease of access; a true dedication to equity and patient empowerment.
Tend's new website reflects their innovative approach to healthcare, merging technology with ease of access; a true dedication to equity and patient empowerment.
From Contentful to Webflow
Prior to using Webflow, Tend’s marketing team were at the mercy of their custom coded website and it’s bespoke Contentful CMS implementation. Seemingly simple website updates would require bargaining with the product team for support from their software engineers.
Tend's transition to Webflow has empowered the marketing team to operate free from the constraints of clunky technology. They have streamlined data management, and greatly enhanced operational efficiencies.
Tend's transition to Webflow has empowered the marketing team to operate free from the constraints of clunky technology. They have streamlined data management, and greatly enhanced operational efficiencies.
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