A financial, investment, savings platform
Overview
Kernel is an all-inclusive personal finance platform providing every New Zealander with the same access to the best tools, no matter their financial literacy.
Through a curated range of investment options, Kernel empowers everyday users to safely grow their wealth via a gamification-free platform. Kernel partnered with Edition to support the business with overhauling their white-labelled investor portal, bringing to life a suite of new features, and launching their new brand to market.
Industry
Fintech
Deliverables
Marketing Website
Digital Product
KEY ACTIVITIES
Discovery and user research
Solution architecture
Product strategy and roadmapping
User Testing
Design of responsive web application
Website redesign
Built a design system
Evolution of brand assets for digital
Impact
95%
of users surveyed were “highly satisfied” with the new experience.
$300M+
invested via the Kernel investor portal.
Fastest
awarded the fastest growing fund manager in New Zealand, in 2021.
690%
year-on-year growth between the period 2020 - 2021.
Gamification-free
This involved months of rigorous user testing with a core beta group of 120 existing investors. The end result was a simple, gamification-free investment platform supporting educated investment to foster a wealthier, more financially literate New Zealand.
“We found a very dedicated and talented team who went above and beyond to get us what we needed.”
Armin Svoboda
Head of Product at Kernel
A new digital brand
With its modern, mobile-friendly design, and clear content, it’s now easy to understand what Kernel has to offer. Users can quickly find and navigate through content relevant to their needs, creating a superb browsing experience.
Awards & Recognition
Gold - Apps & Software
Good Design Awards
Gold - Digital Tools & Utilities
Indigo Design Awards
Gold - UX, Interface & Navigation
Indigo Design Awards
Finalist - User Experience
Best Design Awards
