A wellbeing app to empower rangatahi to proactively manage their mental well-being
Overview
Headstrong is a free science driven mobile application that is reshaping the landscape of mental health and well-being support for rangatahi (young people).
Through its relatable guides, Headstrong cultivates a safe environment where profound kōreo (conversations) can flourish. It's a powerful tool dedicated to empowering the youth of New Zealand to proactively manage their mental well-being.
Headstrong's collaboration with Edition resulted in cultivating an updated design system to support a new course Physical Activity, an illustration Library, and a new website. These changes have collectively refreshed Headstrong's visual identity and user experience.
Industry
Mental Health
Deliverables
Marketing Website
Mobile App
KEY ACTIVITIES
Discovery and user research
Solution architecture
Product strategy and roadmapping
Component Library
iOS and Android app design
Illustration Library
Evolution of brand assets
Website design and build
Expanding the user experience
Our goal was to harmonise the course's visual identity with Headstrong's current look and feel, creating a seamless integration into the existing app. This design initiative has greatly expanded the user experience and has created a comprehensive and consistent source of truth.
“Edition have been nothing but supportive since the start of our project with them. Collaborating with them is so easy, it feels like they are a natural part of our team. Their quick turnarounds and excellent communication makes our partnership a breeze!”
Sarah Bodmer
Research Assistant, Communications Advisor, & Content Developer at Headstrong
A new website with a fresh, fun and informative feeling
With a commitment to enhancing Headstrong’s online presence, we wanted to evolve with the brand, giving the new website a fresh, fun and informative feeling while still focussing on a dynamic, user-friendly experience.
